Purrs ID.
The identity rail for Europe's cats.
Every cat in the EU is about to need a legal identity
Regulation (EU) 2026/1818, the first EU law that reaches cats directly, was published in the Official Journal on 10 August 2026 and enters into force on 30 August. The obligations ladder up: general application 2028, identification + registration for any cat placed on the market by 2030, database interoperability and ad-verification tokens by 2031, every pet cat by 2041. And it reaches much further than commercial breeding.
Under the final text, any ownership transfer, paid or free, is "placing on the market"; only occasional offline private donations are exempt, and posting online is squarely in scope. "Shelter" expressly includes households, "operator" covers anyone placing cats into foster homes, and from 2030 every marketed cat must be microchipped and registered before it changes hands. From 2031, every online listing carries a token from the EU verification system, and platforms must check it.
The informal channels where most European cats change hands today (Facebook groups, generic classifieds) become non-compliant by construction, and every home rescuer becomes a lightly regulated operator who needs tools nobody has built.
The gap
Enforcement lands on an unprepared continent: most Member States do not mandate cat identification at all, registries are fragmented country by country, and no common EU index exists until 2031. Our pilot markets are the sharpest version of the gap: Bulgaria has nothing (no registry, no lookup, no Europetnet member), Romania covers dogs only, Greece already lives the end state (cats mandatory since 2021, EMZS, €300 fines). Market obligations land everywhere by 2030; ordinary owners stay voluntary until 2041, a 15-year first-mover window.
The rail
Purrs ID is the identity and compliance layer for that world: a standalone infrastructure company, engineered so that compliance is the path of least resistance. It launches through the Purrs adoption platform: a head start the rail is built to outgrow, defined in The launchpad section.
Why Purrs ID wins
The rail needs three assets that cannot be bought quickly: distribution over cat listings, a verified network of the newly regulated operators, and vet relationships at the exact moment of intake. Purrs ID starts with all three in hand, five years in the making and inherited from day one.
The registry layer is built to published interoperability standards (neutral by design) and positioned for designation as the national cat registry where none exists today. France proves the model: a private operator runs the 42M-animal national file under a ten-year ministerial delegation. Purrs ID is the commercial company on top of it: a listing-verification layer for every platform the regulation touches (voluntary badge today, EU-token integration tomorrow), vet-side tooling, and insurance distribution on the only structured, verified, cat-level dataset in the market.
Greece is the preview. 2030 makes it universal. The rail gets built once, by whoever moves first.
Four engines, one flywheel
Every engine monetizes the same event: a registration creates a captured owner, and an owner is ~€1,000 a year of spend. Insurance and commerce slice that wallet; vet tooling and listing verification are tolls on the rail. The regulation creates mandatory workflows on a statutory timetable.
The funnel
The business logic in three variables: one we commit to, one five years of platform data already proves, one this round measures. The free chip is the lead magnet that pulls listings out of informal channels; the pilot measures the lift.
The economic bridge
Scenario architecture: every number is a stated assumption. A registered cat carries ~€1,000 of annual household spend; the engines monetize slices of it, and cohorts stack for a cat's lifetime.
81M EU cats × ~€1,000/yr ≈ €80B annual wallet. Identity is the index; Purrs ID monetizes the slices it uniquely sees.
A five-year head start Purrs ID outgrows by design
Purrs ID launches through Purrs, Bulgaria's largest cat adoption platform, licensed long-term at arm's length from the Purrs Foundation, and that's where the rail ignites: ~2,000 cats listed in the last 12 months, a verified rescuer network about to become the regulated operator class, vet relationships at the exact moment of intake, and five years of behavioral data.
Day one: what the platform provides
Launchpad, licensor, and first customer: the platform's own listings run through the same verification layer sold to everyone else.
€400,000 to build the rail before it's mandatory
Purrs ID is raising €400k on a SAFE: first close and deployment start at €250k committed, round open to €400k. Purrs ID is a standalone commercial company: it holds the rail and the wallet engines, independent of every other Purrs product. The Purrs Foundation is a licensor: it licenses the adoption platform to Purrs ID under a long-term, arm's-length agreement, holds no equity, no board seat, and no veto over financings, exits, or pricing. Target close: 45 days, with rolling SAFE closes from day 30. A lead engineer is already on the build, and the pilot runs in Sofia partner clinics during the raise; diligence tracks a working system.
What the round doesn't pay for
The expensive parts of a pre-seed (distribution, audience, engineering capacity) are already built and enter the OpCo as deliberate, priced, documented contributions.
Effective capital behind this plan is a multiple of the raise. All contributions are papered as commercial contracts (platform license and IP assignment), so nothing in the OpCo runs on invisible goodwill, and no contributor holds governance rights.
Use of funds
Milestones
Strategic slots
Founders & core team
Biser is a pragmatic generalist who spent the last decade solving complex problems with tech.
He has led multiple technical initiatives from the ground up for companies like the billion-dollar HEXO, one of Bulgaria’s largest tech retailers, and several pioneering startups.
He owns Purrs ID's product design and the operational systems that will scale the rail to the next level.
Lawyer and three-term Member of the Bulgarian Parliament, having served in the 49th, 50th, and 51st National Assemblies.
Petar provides Purrs ID with a rare combination of legal expertise and lawmaker-level perspective, directly relevant for a company operating at the intersection of data regulation, animal welfare law, and municipal partnerships.
He oversees Purrs ID's legal function, leads regulatory strategy, and advises on government relations and institutional engagement.
Zhora leads the Purrs ID build: registry spine, scan-to-register, transfer-at-adoption. His background is exactly this shape of problem: distributed real-world systems on Elixir/Phoenix, from IoT payments for vending-machine networks to carrier-grade telecom infrastructure.
He is already on the rail; the pilot ships under his hands during the raise.
Neli leads communications and content at Purrs ID. She holds a degree in Public Relations and Media from Sofia University and 20+ years in enterprise roles as a supervisor, process owner, and automation lead.
She sets voice and messaging for rescuers, adopters, sponsors, and municipalities; owns localization for new markets; and runs community communications, complaint handling, content strategy, and sponsor partner messaging.
Stili is a full-stack developer at Purrs ID and a strong example of next-generation, AI-native engineering, using modern AI tooling end-to-end to ship at a velocity older workflows can't match, without trading off on code quality.
He was a core contributor to the Purrs v1-to-v2 migration onto Elixir/Phoenix, moving the platform onto the concurrent, fault-tolerant foundation that supports its next phase: multi-market expansion, the Purrs ID rail, and growing rescuer and adopter volume.
Yoana is Purrs ID's User Experience Developer, a former practicing veterinary doctor who transitioned into software engineering.
At Purrs, she shaped the adopter and rescuer experience across the platform: listing flows, profile detail, and the lifecycle pathways.
Her veterinary background means UX decisions are grounded in domain accuracy and not generic interface logic.
This document is confidential and provided for information purposes only. It does not constitute financial, legal, or tax advice, or an offer of securities. The projections and figures included are illustrative estimates only and should not be relied upon as forecasts.